Abstract Object

EL3AB

DON’T WAIT. PLAY NOW

The Sports Access Problem

  • 20M youth aged 18–29 in Egypt, limited access to sports venues.
  • Scattered private playgrounds with no centralized reservation system.
  • Lack of inclusion for females and people with disabilities.
  • Clubs are underutilized (Wadi Degla occupancy only 35%).

One App to Rule the Field

  • Online platform to book playgrounds, clubs, and trainers.
  • Offers inclusive access for women and disabled players.
  • Centralized digital store and event booking.
  • Easy reservation and payment.

A GROWING MULTI-BILLION EGP MARKET

Sports Investment

Sports Investment

20–30 Billion EGP

8–10% growth/year

Infrastructure

Infrastructure

10,000 Gyms

8,000 Playgrounds

800 Clubs

Cairo Focus

Cairo Focus

High demand with

low digitization

One App to Rule the Field

Booking

Booking

Playgrounds, clubs, events

Trainer & Medical

Trainer & Medical

Professional booking

Online Store

Online Store

Sports equipment

Subscription

Subscription

Memberships & tickets

Offers

Offers

Discounts & deals

SIMPLE, SCALABLE REVENUE MODEL

01

Commission-Based Model

10–20% commission on every reservation made through the platform.

02

Affordable Booking Fees

Average booking fee is 20 EGP/hour per court.

03

Proven Traction

Current MVP generates 100,000 EGP in monthly revenue.

04

Dual Revenue Streams

B2C: Youth, athletes, females, and disabled individuals book facilities, trainers, and events.

B2B: Clubs, gyms, youth centers, and merchants partner with El3ab to reach more users.

Reaching Egypt’s Youth

Our strategy focuses on digital engagement, community building, and inclusive outreach to grow our user base and create lasting impact.

  • Social Media (Instagram, TikTok, Facebook).
  • Influencer and Athlete Ambassadors.
  • Sports Events & Challenges.
  • Campaigns for women and disabled users.

Who we Serve?

  • B2C
  • Influencer and Athlete Ambassadors.
  • B2B
  • Campaigns for women and disabled users.
Why El3ab Wins Hero Image

Why El3ab Wins

Inclusion

Female & Disabled focus

Sports Performance

Tracking & analytics

Complete Solution

End-to-end booking and medical support

Real-time Updates

Instant availability and scheduling

Our Growth Roadmap

Market & Feasibility study

03, 2024 (Done)

Prototype

04, 2024 (Done)

MVP

02, 2025

Launch & Marketing 'Cairo'

We've laid a clear and actionable roadmap that takes El3ab from local validation to national scale and regional expansion.

Operations & Customer Support

03, 2025

Expanding Egypt

01, 2027

Expanding Gulf

01, 2029

GROWING WITH THE MARKET

Our financial projections reflect sustainable growth driven by increasing bookings, strategic partnerships, and market demand.

EGP5.0M
EGP4.0M
EGP3.0M
EGP2.0M
EGP1.0M
EGP0.0M
2025
2026
2027

Lean and Focused Spend

Our budget is strategically allocated to maximize product development, market reach, and operational efficiency.

Total Estimated Cost (1 Year)

2.2M EGP, optimized for lean execution and high ROI.

23%32%45%
App Development

EGP 500,000

Operations

EGP 700,000

Marketing & Partnerships

EGP 1,000,000

MEET THE FOUNDERS

Get to know the team that makes the sports fest happen

Sports Investment

Ahmed Saber

Founder & CEO

Infrastructure

Ahmed Sami

Co-Founder & CTO

Cairo Focus

Mohamed Zaghloul

Co-Founder & CFO

Invest in the Future of Sports

  • To Start: 250K EGP
  • Company setup, MVP finalization, marketing
  • Full Operations: 2.2M EGP
  • Company setup, MVP finalization, marketing